DUPLICATE SITE OPTIMIZED FOR MOBILE DEVICES  

We will create a version of your site that is optimized for mobile devices such as cell phones and PDAs.   The site’s URL will be http://www.yourcompany.com/mobile        With today’s proliferation of cell phones, PDAs and other mobile devices, you need your site to be readable and optimized for readability and functionality on all of these type devices.   To ensure the readability, we lay out the mobile site differently than the main site.   Each “section” of your site (header, navigation area, main content, footer, etc) is laid out vertically in a 320 maximum width for ease of viewing.   All images are replaced with links to those images.  This enhances readability and load times. Mobile devices usually have limited browsers with limited bandwidth.  Therefore, we also reduce the mobile site to a simple black text over a white background and also set all links to blue-underscore style (instantly recognizable as a link) for maximum clarity.  We also put links on each and every page to carry the user back to the main site should a non-mobile browser reach the mobile site.      Basically we create and maintain for you a complete secondary site, complimentary to your original site, updated along side of your original site, but optimized for today’s mobile devices.

“Paid mobile search spend worldwide is forecast to grow from $260 Million in 2009 to $2.9 Billion in 2021” – eMarketer, March 2009 

Mobile Statistics 

·         82% of Americans never leave home without bringing their mobile device. [Synovate, September 2009] 

·         The number of smartphone subscribers increased 72% quarter-over-quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009 [NielsenWire, September 2009] 

·         Smartphone users are expected to  increase four-fold by 2013 [In-Stat, March 2009] 

·         Apple is on pace to sell over 50 million iPhones by September 2011 [iPhone Buzz, August 2009] 

·         Users are 35 percent less successful completing Web site tasks via their mobile phones than they are on a regular PC. [Nielsen Norman Group, July 2009] 

·         The average success rate in completing various tasks on the mobile Internet is just 59%, compared to an average success rate of 80% for websites on a regular PC. [Useit.com, July 2009] 

·         Mobile Internet provides audience “lift”—added reach over home PC traffic, at an average of 13% for leading mobile websites in the US.  That is to say, if a website is able to attract 100 visitors over the home PC, the traffic from mobile phones can add, on average, another 13 unique visitors to the site’s total cross-platform audience. [Pierson, July 2008] 

·         According to The Kelsey Group’s latest forecast, U.S. mobile ad revenues will grow from $160 million in 2008 to $3.11 billion in 2013. The forecast is divided into SMS, display and mobile search segments and provides a view of the key drivers and assumptions underlying the overall size of the U.S. mobile ad revenue market. [kelseygroup ,February 2009] 

·         iPhone makes up 50% of Smartphone web traffic [techcrunch, March 2009]  

*optional